Motion Tracking Study: Arizona Ice Tea

HDTV LED Flat-screen, DVD Player
Single-Channel Video, 2:54 minutes (looped)

Motion-tracking is an Aftereffects feature that tracks an object’s motion through the video frame; outputting a set of x/y coordinates that are used to add animation to live-action footage. Instead of it’s typical use, this effect was applied to found-footage of people holding Arizona Ice Tea cans. This effect plotted the motion of these cans, and then using the coordinates as a center-point of the frame, and zooming-in on the footage so that it is just a close-up of the cans moving through space.

Installation view
Video clip